World Cup carved crayons

Diem Chau:

I was commissioned by Wieden + Kennedy to carve 66 crayons for this year's Nike World Cup press kits! Only 11 kits went out... I have no idea who got them, but I'm so jealous! W+K is amazing to work with and the project was a welcomed challenge! I had 18 days to make around 70 crayons, there was a week I slept 3 hours a night.

You can see closeups of the crayons here.

*Previously: Intriguing Coca-Cola campaign by Wieden + Kennedy.

*Buy crayons at Amazon.