Elevator wants you to push harder

Dentsu:

We received the request of the advertising creation from the medical institution named the Yamaguchi Osteopathic Clinic, in order to give young people a positive image of the practice and promote visits, we created a medium which would make it possible to experience pressing pressure points by likening elevator buttons which allow for interaction depending on the strength with which they're pressed to "treatment points" and a college student to "The Thinker" this is used in the elevator of a licensed college near a hospital visited frequently by young businesspeople and students.

Via.

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